How it started

Chai Vekayam was born out of heartbreak, purpose, and pride. In the aftermath of October 7, we—like so many others—felt a deep urgency to do something. What began as a small effort to sell Jewish pride merchandise and raise funds for families impacted by the aftermath of 10/7 quickly grew into something bigger.

We saw how much strength there was in community. We saw how much impact could come from creativity, hustle, and heart. And we saw an opportunity to not just respond to tragedy, but to build something lasting.

How it’s going

Today, Chai Vekayam is more than a brand—it’s a movement. We continue to raise funds for causes that uplift Jewish communities, support small businesses abroad, and empower the next generation through our youth entrepreneurship program, where students design and sell their own Chai merchandise while learning to run a business.

We started with one mission: to uplift the Jewish people and show the world that Am Yisrael Chai. That mission continues every day.